Monthly Archives: December 2012

The Most Devastating Look At How Barack Obama’s Digital Team Crushed Mitt Romney’s And Won Him The Election

via Business Insider: 

The Obama campaign’s digital operations proved to be a crucial point of success that led to the re-election of President Barack Obama in November. 

Based on a sophisticated effort and larger emphasis on digital and new media, the Obama campaign engaged supporters and raised an unprecedented amount of money through its digital efforts.

How did the Obama campaign become so effective in the digital realm? Engage, an interactive digital political agency in Washington, D.C., recently published a report entitled “Inside the Cave.” It features a 93-page, step-by-step in-depth look at the secrets to the Obama digital team’s success.

We’ve collected 15 of the report’s key topics and published them here.

(Note: A special thanks to Engage president Patrick Ruffini for permission to republish parts of the report.)

 

“The Cave” was the site of the Obama analytics team in Chicago where a group of programmers revolutionized the way that campaigns are run.

Right off the bat, it’s clear that the Obama organization lapped Romney when it came to employee presence online, the number of donors, and the size of the email list support.

While Romney’s campaign beefed up staff, it still was far from enough to compete with the Obama digital and analytics staff.

The team Obama built came from a wide array of startups, tech firms and even particle physics labs.

Here’s where the Obama analytics team delivered: They were able to accurately discover the real effect of early voting and predict with startling accuracy how people would vote.

The beefed-up digital squad had a large effect on fundraising, amounting for the vast majority of campaign revenue.

The beefed-up digital squad had a large effect on fundraising, amounting for the vast majority of campaign revenue.

Engage DC

One single email — with an “I will be outspent” subject line — pulled in $2.7 million alone.

The email pleas went through a significant amount of testing among focus groups to see what subject lines and body text were the most effective at eliciting a response.

Quick Donate was an important feature that made giving easy — it allowed mobile users to give and streamlined the whole process.

From the internal site system alone, the Obama campaign received $250 million from supporters.

Their website was built to last and designed to serve as a useful resource. Traffic to BarackObama.com dwarfed traffic to Romney’s site.

The internal system was vigorously tested constantly to design for unprecedented use. The closest thing the Romney campaign had — known as “Project Orca” — was untested and flopped on Election Day.

The Obama campaign also invested an unprecedented amount in online ads.

Even more, the campaign took a “Moneyball” approach to TV ad buys, looking at metrics that normally went unnoticed to reach a core audience, targeted audience more effectively.

The Obama digital model will endure and serve as the model for any serious campaign to come, outliving phone calls, landline polling and earlier campaign structures.

 

PRESENTING: The Biggest Whopper Of The 2012 Campaign…

via Business Insider: 

 

The “winner” of the fourth annual PolitiFact “Lie of the Year” award goes to former Republican presidential nominee Mitt Romney, for his campaign ad that falsely suggested Chrysler was moving U.S. jobs to China.

The ad — and its subsequent debunking — made waves in the last week of the campaign, as Romney tried desperately to pull off a last-minute comeback in the crucial battleground state of Ohio. The ad, which was not announced by the campaign, twisted around a Bloomberg report that said Chrysler would add jobs in China to boost production there. It said nothing about moving jobs from U.S., or North America.

Chrysler CEO Sergio Marchionne even took the step of publicly slamming Romney in a letter published in The Detroit News.

The Romney campaign doubled down on its claim and even broadened it to include General Motors, which also issued a strong rebuttal.

This is the first time PolitiFact’s “Lie of the Year” has not been about health care — though its readers actually voted for a Rush Limbaugh statement saying “Obamacare is the largest tax increase in the history of the world.”

Watch the ad here:

 

Paul Krugman Is Very Concerned About The Ominous Threat Posed By Robots

via Business Insider: 

The focus of a few of Paul Krugman’s recent blog posts and his most recent New York Times column is robots and how they are fundamentally changing the U.S. labor market.

Paul Krugman

The upshot of Krugman’s argument is this: income inequality has been increasing for years in the United States, but one of the major drivers that no one talks about is the increasing use of robotics in manufacturing and other industries to do jobs traditionally done by human laborers.

One conclusion Krugman reaches is that even the highly-paid, highly-skilled workers who have dominated the share of income growth in the U.S. over the past several years will be increasingly affected going forward by the rise of the machines:

About the robots: there’s no question that in some high-profile industries, technology is displacing workers of all, or almost all, kinds. For example, one of the reasons some high-technology manufacturing has lately been moving back to the United States is that these days the most valuable piece of a computer, the motherboard, is basically made by robots, so cheap Asian labor is no longer a reason to produce them abroad.

In a recent book, “Race Against the Machine,” M.I.T.’s Erik Brynjolfsson and Andrew McAfee argue that similar stories are playing out in many fields, including services like translation and legal research. What’s striking about their examples is that many of the jobs being displaced are high-skill and high-wage; the downside of technology isn’t limited to menial workers.

Indeed, we’ve seen this taking shape even on Wall Street, where investment banks like UBS are laying off credit derivatives traders and replacing them with computers that trade off signals generated by internal algorithms.

That example reflects another of Krugman’s assertions: the robotics revolution may be a major driver of increasing income inequality.

Krugman writes in another post:

If this is the wave of the future, it makes nonsense of just about all the conventional wisdom on reducing inequality. Better education won’t do much to reduce inequality if the big rewards simply go to those with the most assets. Creating an “opportunity society”, or whatever it is the likes of Paul Ryan etc. are selling this week, won’t do much if the most important asset you can have in life is, well, lots of assets inherited from your parents. And so on.

I think our eyes have been averted from the capital/labor dimension of inequality, for several reasons. It didn’t seem crucial back in the 1990s, and not enough people (me included!) have looked up to notice that things have changed. It has echoes of old-fashioned Marxism — which shouldn’t be a reason to ignore facts, but too often is. And it has really uncomfortable implications.

Finally, Krugman offers a few alternative explanations for the increasing shift of income distribution toward capital and away from labor that don’t feature robots so prominently. One is the idea that monopoly power – made more ubiquitous by growing business concentration in the United States which allows big producers to control prices more effectively – may be a bigger culprit.

Izabella Kaminska, who has prepared an excellent primer on the subject over at FT Alphaville, comes to a slightly different conclusion:

Our own personal view is that this is because we’ve now arrived at a point where technology begins to threaten return on capital, mostly by causing the sort of abundance that depresses prices to the point where many goods have no choice but to become free. This is related to the amount of “free working” hours now being pumped into the economy — the result of crowd sourcing and rising productivity levels — thanks, in part, to the sort of gadgets that allow everyone to work anywhere and anytime, in a work environment that’s generally speeding up as everyone tries to keep up with the competition by doing yet more hours voluntarily.

Patent wars, meanwhile… and the rise of companies whose entire raison d’etre is focused on protecting patents… is the ultimate counter force. As a recent Fed paper spelled out, there is real evidence to suggest that idea monopolisation has become a hugely counter-productive force in the economy.

Krugman thus concludes by writing that “the starting point is to realize that there’s something happening here, what it is ain’t exactly clear, but it’s potentially really important.”

 

MEGATRENDS: The 6 ‘Gamechangers’ That Will Impact The Planet For Decades

via Business Insider: 

 

The Office of the Director of National Intelligence is out with its annual forecast of what the world will look like in 2050.

The report focuses on six “gamechanging” trends and events that will shape the world in the coming years.

Some we were mostly aware of — like threats to global economies from developed countries’ deficits.

But many others — like the prospect of new technology and the potential for increased conflict — surprised us.

Read on to see what the world will look like.

 

Gamechanger 1: The Crisis-Prone Global Economy

Gamechanger 1: The Crisis-Prone Global Economy

AP Photo/Thanassis Stavrakis

CRISIS ECONOMY: “Drastic measures” will be necessary to curb growing fiscal liabilities in developed countries.

CRISIS ECONOMY: The global share of financial assets becomes much more evenly distributed.

CRISIS ECONOMY: The global share of financial assets becomes much more evenly distributed.

DNI

CRISIS ECONOMY: Commodity instability will hit China and India, who remain import dependent.

CRISIS ECONOMY: Durations of business cycles will become significantly shorter and less smooth.

Megatrend 2: The Governance Gap

GOVERNANCE GAP: Growing middle classes in developing countries will increase demand for rule of law and government accountability.

GOVERNANCE GAP: Growing middle classes in developing countries will increase demand for rule of law and government accountability.

DNI

GOVERNANCE GAP: About 50 countries qualify as falling somewhere between “free” and “not free.”

GOVERNANCE GAP: And growth in the number of free countries has stalled in the past decade.

GOVERNANCE GAP: Climate stress, which will exacerbate water scarcity, could actually cause some governments to collapse.

Gamechanger 3: Potential For Increased Conflict

CONFLICT: Tensions have increased as the international system has become more fragmented and existing norms of cooperation fall out of favor.

CONFLICT: Tensions have increased as the international system has become more fragmented and existing norms of cooperation fall out of favor.

DNI

CONFLICT: Resource competition will intensify.

CONFLICT: Cyber attacks have increased.

Gamechanger 4: Wider Spread Of Regional Instability

Gamechanger 4: Wider Spread Of Regional Instability

AP

REGIONAL INSTABILITY: The Middle East’s youth population is getting younger, and unemployment is rising.

REGIONAL INSTABILITY: The Middle East's youth population is getting younger, and unemployment is rising.

CFR

REGIONAL INSTABILITY: Defense spending in Asia is increasing.

REGIONAL INSTABILITY: Latin America’s growing middle class will clash with countries’ inherent populism.

REGIONAL INSTABILITY: Using a new global power index, China will still surpass the US, but by 2040 instead of earlier.

REGIONAL INSTABILITY: Using a new global power index, China will still surpass the US, but by 2040 instead of earlier.

DNI

Gamechanger 5: The Impact Of New Technologies

TECH: Three key technology areas will see wide inovation: information, the ability to store which is getting increasingly cheaper

TECH: Robotics and manufacturing, which is already affecting unit labor costs worldwide…

TECH: Robotics and manufacturing, which is already affecting unit labor costs worldwide...

BLS

TECH: And resource technology, which will have to increase to compensate for declining crop yields.

TECH: And resource technology, which will have to increase to compensate for declining crop yields.

GMO

Gamechanger 6: The Role Of The United States

AMERICA: For now, the U.S. continues to dominate the world in a number of areas.

AMERICA: For now, the U.S. continues to dominate the world in a number of areas.

DNI

AMERICA: And the U.S.’s share of the oil market is only going to increase.

AMERICA: And the U.S.'s share of the oil market is only going to increase.

DNI

AMERICA: But by 2050, China will enjoy greater purchasing power parity than the U.S.

AMERICA: Our demographic prosperity window is closing fast, while others’ have just opened.

AMERICA: Our demographic prosperity window is closing fast, while others' have just opened.

DNI

QUIZ: Can You Guess The Movie By Its Tagline?

via Business Insider:

 

All year long we’re bombarded with marketing for movies, but how well do they actually stick? 

We’ve stripped some of the biggest blockbusters – and bombs – of 2012 down to their taglines and a zoomed in glimpse of a memorable image or poster from the film. (In case you’re truly stumped, we’ve provided hints with each photo, too.)

Be careful. We’ve added a few classics to the mix to keep you on your toes.

See how well you know some of the biggest movies of the year.

 

If you need a hint, highlight the black box below the iconic movie image. We’ll give you the answer on the following slide. Movie taglines will appear up here. Here’s the first one: “The game will change everyone.”

If you need a hint, highlight the black box below the iconic movie image. We'll give you the answer on the following slide. Movie taglines will appear up here. Here's the first one: "The game will change everyone."

Lionsgate screencap

Hint: Stanley Tucci rocks blue hair.

Movie: “The Hunger Games”

Movie: "The Hunger Games"

Lionsgate

Tagline: “Assemble.”

Tagline: "Assemble."

Marvel / Disney

Hint: Don’t make the green guy angry.

Movies: “The Avengers”

Movies: "The Avengers"

Marvel / Disney

Tagline: “Face your future. Fight your past.”

Tagline: "Face your future. Fight your past."

Sony Pictures

Hint: Bruce Willis vs. Bruce Willis … sort of.

Movie: “Looper”

Movie: "Looper"

Sony Pictures

Tagline: “Lost in Our World. Found in Another”

Tagline: "Lost in Our World. Found in Another"

Disney

Hint: One of the biggest box-office busts of the year.

Movie: “John Carter”

Movie: "John Carter"

Disney

Tagline: “From the smallest beginnings come the greatest legends.”

Tagline: "From the smallest beginnings come the greatest legends."

Warner Bros. / MGM screencap

Hint: Before Frodo wore “the precious” his uncle found it.

Movie: “The Hobbit: An Unexpected Journey”

Movie: "The Hobbit: An Unexpected Journey"

Warner Bros. / MGM screencap

Tagline: “His past was kept from him. His search for answers has just begun.”

Tagline: "His past was kept from him. His search for answers has just begun."

Movie poster

Hint: It’s not “The Bourne Legacy.” Think superhero.

Movie: “The Amazing Spider-Man”

Movie: "The Amazing Spider-Man"

Movie poster

Tagline: “His story will touch you, even though he can’t.”

Tagline: "His story will touch you, even though he can't."

Fox screencap

Hint: Johnny Depp wishes he had hands.

Movie: “Edward Scissorhands”

Movie: "Edward Scissorhands"

Fox screencap

Tagline: “The legend ends.”

Tagline: "The legend ends."

Warner Bros.

Hint: We’re batty if we give you a clue for this one.

Movie: “The Dark Knight Rises”

Movie: "The Dark Knight Rises"

Warner Bros.

Tagline: “The greatest manhunt in history.”

Tagline: "The greatest manhunt in history."

Sony

Hint: The director won best picture and director over her ex-husband James Cameron in 2010.

Movie: “Zero Dark Thirty”

Movie: "Zero Dark Thirty"

Sony

Tagline: “He was never in time for his classes … Then one day, he wasn’t in his time at all.”

Tagline: "He was never in time for his classes ... Then one day, he wasn't in his time at all."

Universal screencap

Hint: Don’t let the photo fade.

Movie: “Back to the Future”

Movie: "Back to the Future"

Universal

Tagline: “Back to the past … to save the future.”

Tagline: "Back to the past … to save the future."

Wilson Webb / Columbia Pictures

Hint: Not “Back to the Future.”

Hint 2: Involves aliens.

Movie: “Men in Black III”

Movie: "Men in Black III"

Wilson Webb / Columbia Pictures

 

Six Companies That Routinely Embarrass Themselves

via Business Insider: 

 

Some companies have made so many horrible marketing or branding decisions, that their insanely crass moves barely even shock us anymore. 

At this point, underage and under-dressed American Apparel model or questionably racist shirt from Urban Outfitters seem to be part of the companies’ advertising strategies.

We’ve highlighted the brands that have the most checkered pasts.

 

6. Abercrombie and Fitch

6. Abercrombie and Fitch

Abercrombie & Fitch

Abercrombie has been making headlines for its questionable labor practices, racially insensitive tee-shirts, sexualization of little girls, and scintillating publication A&F Quarterly (which had mostly naked, young looking models) for the last decade.

One of A&F’s most famous gaffe was selling a tee-shirt with the slogan “Wong Brothers Laundry Service – Two Wongs Can Make It White” in 2002.

One of A&F's most famous gaffe was selling a tee-shirt with the slogan "Wong Brothers Laundry Service – Two Wongs Can Make It White" in 2002.

Other bad-idea tee shirts include past slogans on girls’ tees that read “Available for parties” and “Who needs brains when you have these” in 2005 and “Female students wanted for sexual research” in 2009.

Other bad-idea tee shirts include past slogans on girls' tees that read "Available for parties" and "Who needs brains when you have these" in 2005 and "Female students wanted for sexual research" in 2009.

A&F also has a history of selling sexualized lingerie in pre-teen sizes. In 2002 it pulled underwear with phrases like “Eye Candy” and “Wink Wink.” In 2011 it was criticized for selling push-up bras to 8-14 year olds.

A&F also has a history of selling sexualized lingerie in pre-teen sizes. In 2002 it pulled underwear with phrases like "Eye Candy" and "Wink Wink." In 2011 it was criticized for selling push-up bras to 8-14 year olds.

Speaking of push-ups, an A&F email was leaked to the press that stated: “Now every time we make a mistake […] we will do ten push-ups. Squats for women. This will bring about a great result: we will learn more from our mistakes.”

Speaking of push-ups, an A&F email was leaked to the press that stated: "Now every time we make a mistake [...] we will do ten push-ups. Squats for women. This will bring about a great result: we will learn more from our mistakes."

Shutterstock

That’s only slightly better of when A&F was accused of discrimination against black and Asian employees, forcing a worker with a prosthetic to work in the stockroom, or firing Muslims for wearing headscarves.

5. Spirit Airlines

5. Spirit Airlines

Spirit Airlines strippermobile in Los Angeles

Spirit Airlines

To advertise its cheap flights (with shockingly expensive carry-on fees), Spirit Airlines is known for its cheap, sex-joke laden campaigns.

For example, the airline sent stippermobiles down the streets of Vegas when advertising flights to and from LAX. The strippermobiles read, “I’ll go both ways for $18.”

Spirit is sure to exploit any big event or scandal. Like the secret service / prostitution ring.

Spirit is sure to exploit any big event or scandal. Like the secret service / prostitution ring.

At the height of the Anthony Weiner Twitter scandal, Spirit launched this “Weiner Sale,” alleging that it was “too HARD to resist.”

But crass campaigns aren’t limited to sex scandals. In 2006, Spirit launched the “Hunt for Hoffa” game, asking consumers to dig for Jimmy Hoffa’s body online.

But crass campaigns aren't limited to sex scandals. In 2006, Spirit launched the "Hunt for Hoffa" game, asking consumers to dig for Jimmy Hoffa's body online.

PixelPlacement / Spirit

And of course there was the tasteless BP oil spill-themed promotion.

And of course there was the tasteless BP oil spill-themed promotion.

4. Spencer’s Gifts

4. Spencer's Gifts

The novelty shirt retailer is known for vulgar shirts.

While almost nothing the shop sells is surprising, immigrant phobic shirts (right) and a line of extremely sexist and derogatory tees have recently made headlines.

Earlier this month, the blogoshpere exploded over woman-hating shirts like this:

Earlier this month, the blogoshpere exploded over woman-hating shirts like this:

This.

This.

And this.

And this.

3. PETA

When the animal rights group isn’t throwing blood on fur, it’s coming out with shock-tactic advertising campaigns.

A mild example is when PETA put huge billboards outside of elementary schools in November with cute pictures of puppies, asking kids if they would eat their dog for Thanksgiving.

In general, PETA uses nearly naked celebrities to get its point across. This ad, likening Pamela Anderson to cuts of meat, was banned in Canada.

Critics often question if PETA exploits women in its anti-animal exploitation campaigns.

Critics often question if PETA exploits women in its anti-animal exploitation campaigns.

PETA

Or why PETA chooses to fat-shame.

Even a positive message — that veggies increase sexual stamina — was overshadowed by its questionable campaign critiqued for normalizing violence against women.

Even a positive message — that veggies increase sexual stamina — was overshadowed by its questionable campaign critiqued for normalizing violence against women.

Screen Grab PETA Ad

The ad showed bruised women in neck braces tentatively coming home to their Vegan, sex-crazed boyfriends.

They were suffering from “BWVAKTBOOM: “Boyfriend Went Vegan and Knocked the Bottom out of Me.”

PETA has also infamously compared killing animals for meat to the Holocaust.

PETA has also infamously compared killing animals for meat to the Holocaust.

2. Urban Outfitters

The clothing company has faced a few controversies in the past. (See next slide.)

Urban angered the Anti-Defamation League for selling tee-shirts with Holocaust imagery.

Urban angered the Anti-Defamation League for selling tee-shirts with Holocaust imagery.

Urban Outfitters

Read more here>

And again when it sold tee-shirts in 2005 that read, “New Mexico, Cleaner Than Regular Mexico.”

And again when it sold tee-shirts in 2005 that read, "New Mexico, Cleaner Than Regular Mexico."

Urban Outfitters

The Navajo Nation sued when Urban claimed that it put authentic Navajo designs on underwear and flasks.

The Navajo Nation sued when Urban claimed that it put authentic Navajo designs on underwear and flasks.

Urban Outfitters

Read more here>

And of course there was the time when the retailer introduced a tee-shirt that came in “Obama Black” in 2010.

And of course there was the time when the retailer  introduced a tee-shirt that came in "Obama Black" in 2010.

Urban Outfitters

Urban Outfitters is also one of several defendants in a $28 million lawsuit for printing and selling tee-shirts of then-15-year-old Hailey Clauson that were “salacious” and “provocative.”

Urban Outfitters is also one of several defendants in a $28 million lawsuit for printing and selling tee-shirts of then-15-year-old Hailey Clauson that were "salacious" and "provocative."

1. American Apparel

1. American Apparel

Was anyone really surprised to find out that American Apparel CEO Dov Charney was being sued by an employee for using homophobic and racial slurs before shoving dirt in his face?

(Charney’s lawyer says that this is “contrived and untrue.”)

Charney has faced sexual harassment suits by former employees. (He’s also been accused of hiring based on looks.)

Charney has faced sexual harassment suits by former employees. (He's also been accused of hiring based on looks.)

American Apparel

Read more here.

American Apparel is known for having highly sexualized, often naked models in its ads. But it recently got in trouble for doing it with a model who “appears to be under 16.”

American Apparel is known for having highly sexualized, often naked models in its ads. But it recently got in trouble for doing it with a model who "appears to be under 16."

We went ahead and censored this image of a model who “appears to be under 16.”

www.thesun.co.uk

Read more here.

Which makes sense since the retailer sells tee-shirts saying that “Teenagers do it better.”

Which makes sense since the retailer sells tee-shirts saying that "Teenagers do it better."

American Apparel also showed a lack of common sense when it launched a Hurricane Sandy-themed flash sale — for a storm that killed more than one hundred and left millions without power. “It wasn’t that serious,” Charney said.

American Apparel also showed a lack of common sense when it launched a Hurricane Sandy-themed flash sale — for a storm that killed more than one hundred and left millions without power. "It wasn't that serious," Charney said.

American Apparel

Read more here.

 

BofA: Here’s The Lowest Gold Prices Will Go

via Business Insider:

BofA Merrill Lynch is fairly bullish on gold over the next few years – they expect the shiny yellow metal to rise to $2400 an ounce by the end of 2014.

gold-rings

Calls like this usually capture all of the attention because everyone wants to know how high gold can really go.

However, in a new report, BofA analysts Michael Jalonen, Mike Parkin, and Lawson Winder look at the other side of the trade. What is the lowest they think gold could go?

The BofA analysts say the floor is in at $1500, owing to increasing demand from emerging markets going forward:

Our analysis shows that investors will have to buy significant amounts of gold to push prices above $2,000/oz this year. However, with emerging markets getting richer, their budget allocation to non-essential items such as gold will likely increase in the long-run. This means that the marginal importance of investors could start to decline in the longer term, likely supporting a gold price floor above $1,500/oz over the next decade. In any case, a firm recovery in the US and global economies will remain the greatest risk to gold prices over this new phase of QE3, as a rapid and disorderly unwind of this monetary easing cycle would likely drive investors out of gold, in our view.

Morgan Stanley recently mentioned emerging market central bank demand and a return of the Indian consumer as two bullish developments for gold in 2013.

Will Smith Needs Help From His Son In The First Trailer For ‘After Earth’

via Business Insider: 

Jaden Smith, action hero?

 

It looks like that’s exactly what M. Night Shyamalan hopes to accomplish after viewing the first trailer for “After Earth.”

It’s been more than two years since Shyamalan attempted to bring “The Last Airbender” to life and a decade since “Signs.”

While the futuristic film reunites the father and son duo for the first time since “The Pursuit of Happyness,” we expect this film to put little Smith front and center.

Heavy narration provided by Will Smith in the trailer will most likely resound throughout since the film’s synopsis pits the actor as heavily injured while his son sets out in search of help.

“After Earth” looks like a coming of age story for both Jaden Smith’s character in the film and real life as he tries his father’s action star shoes on for size.

Check out the first trailer and some screenshots of the film below:

After watching the trailer, the film looks a lot like “Lost” …

 

after earth

Sony / Columbia screencap

 

… meets the land of “Avatar.”

 

after earth avatar

Sony / Columbia screencap

After Earth

Sony Columbia screencap

 

‘Les Mis’ Makeup Artist Reveals How She Transformed Anne Hathaway Into A ‘Diseased Prostitute’

via Business Insider: 

 

“It’s tricky to make a beautiful woman not look beautiful,” “Les Miserables” makeup artist Lisa Westcott says in a new behind-the-scenes video revealing how she made Anne Hathaway and Hugh Jackman look like 19th century underclass.

In order to make ethereal Hollywood beauty Anne Hathaway look like a disease ridden prostitiute with rotting teeth, Westcott explains “we had to make her look tragic, a bloody mess.”

 

Anne Hathaway Les Miserables

Universal Pictures

 

“My template for the whores was very, very crude makeup that had been on for a long time — really smeared.”

 

Anne Hathaway Les Miserables

Universal Pictures

 

In one scene, Hathaway has to have a tooth ripped out. Makeup artist Westcott painted over the actress’s tooth to make it appear like a stumpy mess.

 

Anne Hathaway Les Miserables

Universal Pictures

 

“Annie Hathway had the idea to cut her hair for real, which I was amazed at,” said director Tom Hooper. “We tried to talk her out of it.”

 

Anne Hathaway-Les Miserables Trailer

Screenshot

 

 

As for the hunky Hugh Jackman, Westcott gave the actor a scraggly beard extension, contact lenses and “slips that went over his teeth” to make them appear to be rotting in even the most close up singing scenes.

 

Hugh Jackman Les Miserables

Universal Pictures

 

Now watch Westcott show inside the graphic transformations below:

Tracking Jay-Z And Beyoncé At Art Basel, One Instagram At A Time

via Business Insider: 

 

 

Celebrities flocked to Miami Beach for this weekend’s annual Art Basel contemporary art fair. 

It was rumored Beyoncé and Jay-Z would be making an appearance, but it proved reality as the power couple  touched down in the sunshine state to hit a few parties and pose with some art pieces.

While Blue Ivy was clearly with a babysitter, Beyoncé instagrammed and tumbled her way through the weekend, posing with art at the convention center or showing off her killer updo.

Be sure not to miss cameos by Beyoncé’s mom, Tina, and former Destiny’s Child bandmate, Kelly Rowland.

 

Upon touchdown in Miami, Beyoncé Instagrammed this picture of herself with a wristband reading “bElieve 52.” Almost 90K of her nearly 800K followers liked the photo.

Upon touchdown in Miami, Beyoncé Instagrammed this picture of herself with a wristband reading "bElieve 52." Almost 90K of her nearly 800K followers liked the photo.

instagram.com/baddiebey

Jay-Z and Beyoncé’s first stop was a private dinner celebrating singer Rico Love’s 30th birthday at the SLS Hotel South Beach.

Jay-Z and Beyoncé's first stop was a private dinner celebrating singer Rico Love's 30th birthday at the SLS Hotel South Beach.

Twitter.com

Then, Beyoncé Instagrammed this photo of her sister Solange performing at a private party in Miami. It got 50K likes.

Then, Beyoncé Instagrammed this photo of her sister Solange performing at a private party in Miami. It got 50K likes.

instagram.com/baddiebey

The next evening, Jay and Bey attended the show and screening for José Parlá & JR’s book “The Wrinkles of the City, Havana, Cuba” at The Standard Hotel.

The next evening, Jay and Bey attended the show and screening for José Parlá & JR's book "The Wrinkles of the City, Havana, Cuba" at The Standard Hotel.

Courtesy of BFA

After a night of partying, Jay-Z and Beyoncé attended the art fair at the convention center. Here Beyoncé poses for a self-shot in front of a Theaster Gates wall piece in the White Cube booth.

After a night of partying, Jay-Z and Beyoncé attended the art fair at the convention center. Here Beyoncé poses for a self-shot in front of a Theaster Gates wall piece in the White Cube booth.

Tumblr.com/Beyonce

Beyoncé posed with this contemporary work, garnering nearly 80K likes.

Beyoncé posed with this contemporary work, garnering nearly 80K likes.

instagram.com/baddiebey

Beyoncé posted this photo of her former Destiny’s Child group mate, Kelly Rowland, playing around in artist Vito Acconci’s clam shell sculpture at the James Cohan gallery booth.

Beyoncé posted this photo of her former Destiny's Child group mate, Kelly Rowland, playing around in artist Vito Acconci’s clam shell sculpture at the James Cohan gallery booth.

instagram.com/baddiebey

Look, Bey can listen too!

Look, Bey can listen too!

Tumblr.com/Beyonce

Here Beyoncé poses with a colorful work.

Here Beyoncé poses with a colorful work.

instagram.com/baddiebey

And another.

And another.

Tumblr.com/Beyonce

And yet another, this time matching her floral romper.

And yet another, this time matching her floral romper.

Tumblr/IAM

And here she is in front of a Cubist-era Picasso nude.

And here she is in front of a Cubist-era Picasso nude.

Tumblr/IAM

Now it’s mom Tina’s turn! She seems thrilled.

Now it's mom Tina's turn! She seems thrilled.

Tumblr.com/Beyonce

Beyoncé posted this photo of a painting with no caption. Interpret for yourselves.

Beyoncé posted this photo of a painting with no caption. Interpret for yourselves.

instagram.com/baddiebey

She also apparently liked this piece, as did 28K of her followers.

She also apparently liked this piece, as did 28K of her followers.

instagram.com/baddiebey

Just setting the scene from inside the convention center…

Just setting the scene from inside the convention center...

instagram.com/baddiebey

Here’s a collage from the current front page of Beyoncé’s Tumblr, “I AM.”

Here's a collage from the current front page of Beyoncé's Tumblr, "I AM."

Tumblr.com/Beyonce