Category Archives: Social Media

‘Modern Family’ Editor Live-Tweets Plane Passenger’s Incredible Drunken Meltdown

Ryan Case

Ryan Case won an Emmy for her editing skills on “Modern Family,” but the 30-year-old’s finest work may have been a 67-tweet rant Monday about sitting behind a drunk airplane passenger named Nadia.

Over the course of a nearly four-hour flight, Case gave her 17,000 Twitter followers a play-by-play of Nadia’s outrageous, and often racist, antics.

By the end of the plane ride, Case concluded that Nadia, who wound up in handcuffs, is officially “the worst person in the world.”

The funny tweets below are definitely worth a read:

Ryan Case Tweetstwitter.com/film114

 

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Once Case’s live-tweets started going viral, a fellow passenger noticed and posted a photo from the end of Nadia’s trip:

ryan casetwitter.com/film114

 

 

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A San Francisco Restaurant Has Stepped Up To The Plate To Wage War On Yelp

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According to Uproxx:

I personally like Yelp. Over the past few years, the only poor dining experiences I’ve had were a result of not consulting with the user-generated review site, usually decisions made not of my own volition. Business owners, on the other hand, have long-since had a tumultuous relationship with Yelp since reviews cannot be altered or deleted and disgruntled customers often leave unfair reviews — but I feel like most informed consumers can effectively weed through the BS.

One Italian restaurant in the San Francisco area, however, has revealed what may be a much more insidious side to Yelp, and — if true — this could potentially mean that Yelp is basically the equivalent of the online mafia. Botto Bistro co-owner Davide Cerretini claims that at one time he was getting as many as 15-20 calls a week from Yelp asking them to advertise. Eventually they did, spending approximately $270 for a six month time period — but once the restaurant stopped, the positive reviews turned negative and a positive review even vanished.

As such, Cerretini decided to give the middle finger to Yelp and aspire to be the worst reviewed restaurant on the site, offering 25% off to customers who left a one-star review — which in turn prompted a threatening email from Yelp due to offering incentives in exchange for reviews.

Cerretini spoke with SF Gate on the controversy:

“I don’t have anything against Yelp. The idea is fantastic, but the blackmailing thing is ferocious,” says Cerretini. “I think I should be the one deciding if I’m on the site or not. At least I can be there on my terms. The only power they have is they make you reliable to them. So, I’m going to be one of the most unreliable restaurants.”

“I want to be the worst restaurant there is in the Bay Area,” he says. “I think this is the best business move I have made in years.”

If nothing else, the whole thing has made for some pretty entertaining Yelp reviews. Here’s a few examples:

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Now The French Want To Fine Twitter $1300 Per Day

via Business Insider: 

A civil court in Paris recently ruled that Twitter must hand over the names of its users who tweeted anti-Semitic content so they can prosecute them, The New Yorker’s Emily Greenhouse reports.

twitterrific

Back in October, the Union of French Jewish Students complained about anti-Semitic tweets that used the hashtag #UnBonJuif, meaning “a good Jew.” The group asked Twitter to help them identify the users, but Twitter refused.

Now, if Twitter doesn’t hand over the information within two weeks, the Trubunal de Grande Instance will fine the social network roughly $1,300 per day. The court also ruled that Twitter must implement a new system for users to report “illicit content” to Twitter.

Twitter said on Thursday that it was reviewing its legal options, but has previously argued that since it stores its data in the U.S., it doesn’t have to comply with French laws.

The Most Devastating Look At How Barack Obama’s Digital Team Crushed Mitt Romney’s And Won Him The Election

via Business Insider: 

The Obama campaign’s digital operations proved to be a crucial point of success that led to the re-election of President Barack Obama in November. 

Based on a sophisticated effort and larger emphasis on digital and new media, the Obama campaign engaged supporters and raised an unprecedented amount of money through its digital efforts.

How did the Obama campaign become so effective in the digital realm? Engage, an interactive digital political agency in Washington, D.C., recently published a report entitled “Inside the Cave.” It features a 93-page, step-by-step in-depth look at the secrets to the Obama digital team’s success.

We’ve collected 15 of the report’s key topics and published them here.

(Note: A special thanks to Engage president Patrick Ruffini for permission to republish parts of the report.)

 

“The Cave” was the site of the Obama analytics team in Chicago where a group of programmers revolutionized the way that campaigns are run.

Right off the bat, it’s clear that the Obama organization lapped Romney when it came to employee presence online, the number of donors, and the size of the email list support.

While Romney’s campaign beefed up staff, it still was far from enough to compete with the Obama digital and analytics staff.

The team Obama built came from a wide array of startups, tech firms and even particle physics labs.

Here’s where the Obama analytics team delivered: They were able to accurately discover the real effect of early voting and predict with startling accuracy how people would vote.

The beefed-up digital squad had a large effect on fundraising, amounting for the vast majority of campaign revenue.

One single email — with an “I will be outspent” subject line — pulled in $2.7 million alone.

The email pleas went through a significant amount of testing among focus groups to see what subject lines and body text were the most effective at eliciting a response.

Quick Donate was an important feature that made giving easy — it allowed mobile users to give and streamlined the whole process.

From the internal site system alone, the Obama campaign received $250 million from supporters.

Their website was built to last and designed to serve as a useful resource. Traffic to BarackObama.com dwarfed traffic to Romney’s site.

The internal system was vigorously tested constantly to design for unprecedented use. The closest thing the Romney campaign had — known as “Project Orca” — was untested and flopped on Election Day.

The Obama campaign also invested an unprecedented amount in online ads.

Even more, the campaign took a “Moneyball” approach to TV ad buys, looking at metrics that normally went unnoticed to reach a core audience, targeted audience more effectively.

The Obama digital model will endure and serve as the model for any serious campaign to come, outliving phone calls, landline polling and earlier campaign structures.

 

Tracking Jay-Z And Beyoncé At Art Basel, One Instagram At A Time

via Business Insider: 

 

 

Celebrities flocked to Miami Beach for this weekend’s annual Art Basel contemporary art fair. 

It was rumored Beyoncé and Jay-Z would be making an appearance, but it proved reality as the power couple  touched down in the sunshine state to hit a few parties and pose with some art pieces.

While Blue Ivy was clearly with a babysitter, Beyoncé instagrammed and tumbled her way through the weekend, posing with art at the convention center or showing off her killer updo.

Be sure not to miss cameos by Beyoncé’s mom, Tina, and former Destiny’s Child bandmate, Kelly Rowland.

 

Upon touchdown in Miami, Beyoncé Instagrammed this picture of herself with a wristband reading “bElieve 52.” Almost 90K of her nearly 800K followers liked the photo.

Upon touchdown in Miami, Beyoncé Instagrammed this picture of herself with a wristband reading "bElieve 52." Almost 90K of her nearly 800K followers liked the photo.

instagram.com/baddiebey

Jay-Z and Beyoncé’s first stop was a private dinner celebrating singer Rico Love’s 30th birthday at the SLS Hotel South Beach.

Jay-Z and Beyoncé's first stop was a private dinner celebrating singer Rico Love's 30th birthday at the SLS Hotel South Beach.

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Then, Beyoncé Instagrammed this photo of her sister Solange performing at a private party in Miami. It got 50K likes.

Then, Beyoncé Instagrammed this photo of her sister Solange performing at a private party in Miami. It got 50K likes.

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The next evening, Jay and Bey attended the show and screening for José Parlá & JR’s book “The Wrinkles of the City, Havana, Cuba” at The Standard Hotel.

The next evening, Jay and Bey attended the show and screening for José Parlá & JR's book "The Wrinkles of the City, Havana, Cuba" at The Standard Hotel.

Courtesy of BFA

After a night of partying, Jay-Z and Beyoncé attended the art fair at the convention center. Here Beyoncé poses for a self-shot in front of a Theaster Gates wall piece in the White Cube booth.

After a night of partying, Jay-Z and Beyoncé attended the art fair at the convention center. Here Beyoncé poses for a self-shot in front of a Theaster Gates wall piece in the White Cube booth.

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Beyoncé posed with this contemporary work, garnering nearly 80K likes.

Beyoncé posed with this contemporary work, garnering nearly 80K likes.

instagram.com/baddiebey

Beyoncé posted this photo of her former Destiny’s Child group mate, Kelly Rowland, playing around in artist Vito Acconci’s clam shell sculpture at the James Cohan gallery booth.

Beyoncé posted this photo of her former Destiny's Child group mate, Kelly Rowland, playing around in artist Vito Acconci’s clam shell sculpture at the James Cohan gallery booth.

instagram.com/baddiebey

Look, Bey can listen too!

Look, Bey can listen too!

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Here Beyoncé poses with a colorful work.

Here Beyoncé poses with a colorful work.

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And another.

And another.

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And yet another, this time matching her floral romper.

And yet another, this time matching her floral romper.

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And here she is in front of a Cubist-era Picasso nude.

And here she is in front of a Cubist-era Picasso nude.

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Now it’s mom Tina’s turn! She seems thrilled.

Now it's mom Tina's turn! She seems thrilled.

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Beyoncé posted this photo of a painting with no caption. Interpret for yourselves.

Beyoncé posted this photo of a painting with no caption. Interpret for yourselves.

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She also apparently liked this piece, as did 28K of her followers.

She also apparently liked this piece, as did 28K of her followers.

instagram.com/baddiebey

Just setting the scene from inside the convention center…

Just setting the scene from inside the convention center...

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Here’s a collage from the current front page of Beyoncé’s Tumblr, “I AM.”

Here's a collage from the current front page of Beyoncé's Tumblr, "I AM."

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Facebook Is Quietly Implementing A Plan To Destroy Television

via Business Insider: 

Facebook’s management has recently adopted a new mantra: that Facebook’s audience is the equivalent of three Super Bowls every day. COO Sheryl Sandberg said it on the Q3 2012 earnings call. And vp/global marketing solutions Carolyn Everson said it at our Ignition 2012 conference in New York recently.

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It turns out that this mantra is a clue to how Facebook intends to start stealing the advertising dollars that currently go to television. Facebook has made three recent moves that all point to an attack on the ad dollars that previously went to TV:

  • Facebook is now the second biggest server of online video, behind YouTube. Although Facebook is a distant second to YouTube, that’s still huge progress. Facebook now shows more video than Yahoo!, VevoMicrosoftAOL and everyone else.
  • Facebook has a partnership with Nielsen, to develop “Nielsen Online Campaign Ratings” (OCR), which measure the audience for Facebook ad campaigns in a similar way to how Nielsen measures TV audiences, by reach and frequency. The result is that it is now a lot easier for big advertisers to compare their TV ROI with their Facebook ROI.
  • Facebook has a partnership with Datalogix, a consumer data company. It allows advertisers — particularly big packaged goods companies like Procter & Gamble and Unilever — to target their own customers with ads inside Facebook, and to compare those campaigns against control groups that did not see them, and thus calculate exactly how many sales any Facebook campaign created.

Put this altogether — along with the notion that Facebook is bigger than the Super Bowl, TV’s ne plus ultra of audiences — and it appears that Facebook sees TV’s old media dollars as ripe for the picking.

 

Lucy Jacobs

Lucy Jacobs / Spruce Media

Spruce COO Lucy Jacobs

“Facebook is 100 percent primed to take down those TV budgets,” according to Lucy Jacobs, COO of Spruce Media, which handles about $150 million in Facebook ad buying annually, from advertisers like Samsung and P&G. The Nielsen aspect allows Facebook campaigns to be measured with “gross ratings points,” which are a measure of the reach and frequency of a campaign as a seen by the target consumers. “They are building a case for moving TV dollars to Facebook as they help brands quantify how Facebook reach and frequency maps to GRP’s,” Jacobs tells us.

 

She notes, of course, that this is not going to happen overnight. It’s still really “easy” for advertisers to continue buying TV: The infrastructure and the habits have been in place for years and will not easily be dismantled.

But it could happen, if Facebook gets its way.

Likewise, Rob Leathern, CEO of Optimal, a social media analytics company, says “I think they’d love that to happen.” Again, like Jacobs, he’s careful to note that the shift of dollars from TV to Facebook would be a long-term event. But, he says, “They’re definitely going to be doing more video stuff next year. … there’s a lot of evidence to suggest that’s gonna be shifting and allowing people to do more interruptive advertising, rather than just the [display ads] on the right hand side. Obviously, TV is the original interruptive medium.”

 

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Rob Leather / Twitter

Facebook has no choice: It needs video to prosper.

 

Facebook is actually under some pressure to build a big, robust video offering to fend off international competition. In Russia, Facebook has only 7 million members. The big domestic social network there is VKontakte, which is a rip-off of Facebook. It has 40 million members. The reason it’s popular is because it allows the free streaming of pirated movies. Many, many Russians spend their evenings logging in to a watch a movie (illegally) — free of charge.

Of course, Facebook, can’t offer illegally copied movies. But it can do what Google’s YouTube has done — offer a huge amount of rights-managed video for free. Online video watching is already eating into TV ratings and ad dollars.

This is where it gets really interesting: The main difference between Facebook video and YouTube is that Facebook’s audience is logged-in while it watches, and Facebook can let advertisers target viewers using all its available data on each user. On YouTube, by contrast, a huge chunk of the audience watches anonymously because you do not need to sign-in to see the content.

Facebook video is, therefore, the kind of dream situation that the television business can never hope to match. The only question is, can CEO Mark Zuckerberg build it?

Disclosure: The author owns Facebook stock.

How A Company Targeting Grandparents Became The Most Popular Thing On Facebook You’ve Never Heard Of

via Business Insider: 

 

When you think of the brands that dominate on Facebook, companies like Coca-Cola, Red Bull, and Disney spring to mind. Grandparents.com, not so much. 

But according to Track Social, Grandparents.com was actually the 8th most shared brand on Facebook in the last month and a half — beating out BMW pre-Christmas and NPR during an election season.

Click here to see the most shared grandparent posts>

“Grandparents kind of love being grandparents, and they want other people to know it,” explained SVP and editor-in-chief Ellen Breslau. Which perhaps explains why posts on the company’s Facebook page are getting shared an average of 3,432 times a day.

The belief that grandparents and social media are incompatible is a stereotype of the past. My grandma might sometimes call Facebook FaceSpace, but she’s poked me on it more in the last year than everyone else combined.

Furthermore, as more boomers make the shift into grandparenthood, the soon to be 120 million population (in the U.S., says Grandparents.com) is getting a lot younger and more internet savvy.

“This is the era of Woodstock and rock and roll,” Breslau said.

It’s a younger demographic that isn’t being marketed to by other outlets, particularly in the social media space.

“There’s a lot of competition out there for a lot of different audiences,” said Breslau, who came from the highly saturated world of women’s magazines. “I think there might be something to this idea that no one else is talking about or to grandparents.”

So they’re sharing on Grandparents.com’s Facebook page. A lot.

“One of my staff said it’s become a time when we don’t send cards anymore” Breslau said. “Grandparents always sent Hallmark cards, but maybe [sharing our Facebook posts] is that kind of sentiment.”

The most shared posts are usually the Quotes of the Day — which Breslau admits is “kind of sappy, but very sweet.” That’s followed by comics/cartoons, crafts, photographs, and grandparent news (like of impressive grandparents who do gymnastics and other unconventional activities).

While there are no photo contests yet, that sharable content is on the way.

“I don’t know if they’re on Instagram at the moment,” she said.

History

Grandparents.com started in 2007 as a website offering grandparents activities to do with their grandchildren. It was sold in 2010 and after going public in 2012, transformed into a full service community site with recipe exchanges, lifestyle articles, and money saving tips.

A necessary part of community building on the site, which now serves 700k users a month, was building a Facebook presence as well. Although the Grandparents.com Facebook page launched in 2009, it only had about 6,000 fans at the end of April 2011.

Then came targeted Facebook ads and a build to its current 55k fanbase, which isn’t jaw dropping, but is more engaged than much larger communities.

“The Facebook ads we have running all play on the individual grandparent,” social media coordinator LaToya Monah said. “‘Are you g-ma or mewaw, grampy or grandpa?  Like our page and share your grandparent name!‘ ‘Who’s the little rock star in your life? Like our page & share pics of your grandkids.‘ If you look at our wall you’ll see tons of people sharing their grandparent names, silly things their grandkids have said or done, and photographs of their grandkids.”

Interestingly, Grandparents.com’s actual website doesn’t rely on advertisers as its primary revenue stream. “We are starting to sell insurance, house insurance, and other insurance to this audience,” Breslau said. “No one is able to monetize advertising on the web.”

 

Grandparents.com loves sharing noteworthy grandparent news.

Grandparents.com loves sharing noteworthy grandparent news.

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But the most sharable posts by far are the quotes of the day.

But the most sharable posts by far are the quotes of the day.

Grandparents.com Facebook

Even if it’s sappy, this was shared 23.5K times.

Even if it's sappy, this was shared 23.5K times.

Grandparents.com Facebook

The brand page also posts comics …

The brand page also posts comics ...

Grandparents.com Facebook

… crafts …

... crafts ...

Grandparents.com Facebook

… and generational photography. “I don’t know if they’re on Instagram at the moment,” SVP Ellen Breslau said.

... and generational photography. "I don't know if they're on Instagram at the moment," SVP Ellen Breslau said.

Grandparents.com Facebook

 

These Are The 10 Most Shared Brands On Facebook Right Now

via Business Insider: 

 

In honor of the holiday “season for sharing,” Track Social decided to take a peek at the most shared brand pages on Facebook over the last 45 days. 

Track Social is an analytic firm that monitors 10,000 brands’ social media activity daily.

This list shows which brands are engaging with their fans right, and represents the brands whose Facebook posts are getting the most shares.

While some brands were expected — news sites definitely had an advantage during the election — others came as a surprise. Who knew, for example, that Grandparents.com even existed, let alone that it was getting shared 3,432 times a day?

Track Social, an analytics firm that monitors 10,000 brands’ social media activity in real time

Read more: http://www.businessinsider.com/octobers-10-most-liked-facebook-brand-posts-2012-11?op=1#ixzz2DeVbJr18

Track Social, an analytics firm that monitors 10,000 brands’ social media activity in real time,

Read more: http://www.businessinsider.com/octobers-10-most-liked-facebook-brand-posts-2012-11?op=1#ixzz2DeVTtY2J

Track Social, an analytics firm that monitors 10,000 brands’ social media activity in real time,

Read more: http://www.businessinsider.com/octobers-10-most-liked-facebook-brand-posts-2012-11?op=1#ixzz2DeVTtY2J

 

10. BMW gets shared 3,288 times a day — that’s quite the stocking stuffer.

9. NPR gets shared 3,425 times a day — NPR regularly updates with breaking news and think pieces.

8. Grandparents.com gets shared 3,432 times a day — Who knew this even existed? My grandma still calls the social network FaceSpace.

7. ABC News gets shared 4,864 times a day — It wants you and your friends to “See the whole picture.”

6. Red Bull gets shared 4,905 times a day — Jumping out of a plane from outer space gets your brand lots of Facebook action.

5. Fox News gets shared 5,870 times a day — There was an election in November, after all.

4. Cheezburger gets shared 6,409 times a day — I can haz social clout!

3. National Geographic gets shared 7,151 times a day — Cute animals do pretty well on Facebook.

2. The Huffington Post is getting shared 7,996 times a day – For those who didn’t share Fox News’ page …

1. Disney’s getting shared 12,713 per day — the togetherness-themed cartoon posts do well with the holiday crowd.

Twitter Case Exposes the Downside of Grandstanding

via Wired: 

 

Twitter always fancied itself a more benevolent, open startup than most. It referred to its “ecosystem” rather than its customers and, as recently as this January, referred to itself as “an information utility” rather than a mere social network.

But that rhetoric may come back to haunt the microblogging service: A state superior court judge in San Francisco issued a temporary restraining order forcing Twitter to keep providing a smaller startup with a river of Twitter data. Twitter wants to curtail the data access amid a broader crackdown on use of its stream of tweets and relationship data, but the startup, San Francisco-based PeopleBrowsr, says Twitter created the impression the data would remain available for a long period of time. “Twitter has built its business on the promise of openness,” PeopleBrowser wrote of the case on its blog. In court papers it added that “Twitter has repeatedly and consistently promised that it would maintain an ‘open ecosystem’ for its data.” (You can read the full complaint here.)

PeopleBrowsr wants to prevent Twitter from exercising a contract provision allowing either party to terminate the deal for any reason with just 30 days’ notice. Twitter, meanwhile, has said this flies in the face of “Contracts 101.” A hearing for a preliminary injunction is slated for Jan. 8.

Twitter provides PeopleBrowsr with access to its full “firehose” of data, a massive stream of tweets that could not be collected from Twitter’s open website without violating the company’s terms of service and without circumventing technical blockades. PeopleBrowsr sifts and analyzes the data for marketers and other clients including, the company says in court papers, the Department of Defense. Getting cut off by Twitter will invalidate contracts with those clients, including a $3 million deal involving the DoD, and harm competition in the data analytics space, PeopleBrowsr maintains.

If PeopleBrowsr gains further traction with its argument, it could create a precedent that forces startups well beyond Twitter to weigh their statements more carefully and to ensure that any open interfaces they provide are not misconstrued as long-term promises. Would Facebook need to provide an aggregated feed of all public status updates from users? Would social networks like Foursquare be prevented from curtailing their APIs without some minimum notice?

There have been tensions for decades between the owners of tech platforms and the companies who build on those platforms; it’s historically been common for platforms like Twitter to subsume functions built by outsiders on top of the platform. What’s not so common is for a platform creator to be as vocal and convincing as Twitter has been about what a unique and good-hearted company it is.

Twitter’s uniquely successful evangelism of its own technology might just turn the company into a test case for how technology companies can and should communicate with one another in the age of social media.

via Chicago Tribune: 

SAN FRANCISCO (Reuters) – Twitter Inc’s steadily tightening grip over the 140-character messages on its network has set off a spirited debate in Silicon Valley over whether a social media company should or should not lay claim over its user-generated content.

That debate has now landed in court.

A San Francisco judge on Wednesday granted a temporary restraining order compelling Twitter to continue providing access to its “Firehose” – the full daily stream of some 400 million tweets – to PeopleBrowsr Inc, a data analytics firm that sifts through Twitter and resells that information to clients ranging from technology blogs to the U.S. Department of Defense.

As part of a broader revenue-generating strategy, Twitter in recent months has begun clamping down on how its data stream may be accessed, to the dismay of many third-party developers who have built businesses and products off of Twitter’s Firehose.

PeopleBrowsr, which began contracting Firehose access in July 2010, has continued to buy Twitter data on a month-to-month basis until this July, when Twitter invoked a clause in the agreement that allowed for terminating the contract without cause.

The court’s decision to extend the two San Francisco-based companies’ contract has not settled the legal spat; a judge will hear PeopleBrowsr’s arguments for a preliminary injunction against Twitter on January 8.

But the case could provide the first, in-depth look at issues surrounding one of the Internet industry’s most prominent players in Twitter.

In a court filing, PeopleBrowsr founder John David Rich argued the Twitter move was a “commercial disaster” for his business and contradicted the spirit of repeated public statements that Twitter has made regarding its data.

“Twitter has repeatedly and consistently promised that it would maintain an ‘open ecosystem’ for its data,” Rich said in his company’s request for a temporary injunction.

In its response, Twitter’s lawyers argued: “This is Contracts 101.”

Twitter said in a statement after the court decision: “We believe the case is without merit and will vigorously defend against it.”

SKOREAN MAN SENTENCED FOR RETWEETING NKOREAN POSTS

via AP:

 

SEOUL, South Korea (AP) — A South Korean man has received a suspended 10-month prison term for retweeting North Korean propaganda posts.

The Suwon District Court cited the National Security Law in its ruling Wednesday against Park Jeong-geun. The law prohibits praising and glorifying North Korea. Park could have received seven years in prison.

The court says it suspended the prison term partly because Park promised not to repeat his act. It says Twitter’s widespread influence over society is the reason Park’s actions threatened national security

The 24-year-old Park retweeted dozens of posts from North Korea’s Twitter account last year. He reportedly denies that he meant to praise Pyongyang and says he was only trying to lampoon North Korea.

Seoul and Pyongyang technically remain at war because their 1950-53 conflict ended with a truce.